In journalism, what is a "source"?

• A. A tool used for measuring audience reach
• B. An entity providing information for reports
• C. A category of news articles
• D. A publication’s editorial team

Answer: (B)

A "source" in journalism refers to an entity that provides information for reports, making this choice correct. Sources can be individuals, organizations, documents, or other materials that journalists rely on to gather facts, quotes, and insights necessary for creating stories. The reliability and credibility of sources are critical in journalism, as accurate and trustworthy information is essential for ethical reporting.

The other options do not fit this definition. A tool used for measuring audience reach pertains to analytics rather than the provision of information. A category of news articles refers to the type of content produced, such as feature articles or opinion pieces, but does not relate to the information-gathering process. Lastly, a publication’s editorial team focuses on the overarching oversight and management of content rather than acting as a source of information themselves. Therefore, the identification of a "source" as an entity providing information is central to the practice of journalism.